Ad Campaigns
Hitchki hosts an exclusive menu launch sundowner for its ‘Khule Aam Masti’ campaign
Mumbai – Hitchki, the popular resto-bar chain with outlets across India,has officially kicked off the Mango Season with its latest campaign – ‘Khule Aam Masti’.This initiative introduces an array of mango-inspired delights, showcasing HITCHKI’s innovative approach to mixology and fusion cuisine.
Guests are invited to indulge in a tantalizing selection of mango special cocktails such as Ratnagiri Aamras LIIT, Kaccha Mango Sherbat and MankuradoFeni Kooler alongside fusion dishes like TeriyakiMango Lolipop and Mango Jalapeno Quesadilla. With such delectable offerings, the campaign promises to captivate the palates of food enthusiasts with its creative and delectable mango-infused creations.
Mirah Hospitality chief advisor & consultant Aji Nair expressed his enthusiasm for the campaign, stating, “At Hitchki, we are always looking for ways to push the boundaries of culinary creativity. The Mango Season provides us with the perfect opportunity to showcase our team’s talent and offer our guests a truly memorable dining experience that celebrates this beloved fruit.”
Guests visiting Hitchki will get to enjoy the ‘Khule Aam Masti’ menu, immersing themselves in a vibrant atmosphere with exceptional service and the star of the show – mango-inspired gastronomic delights that showcase the culinary expertise of Hitchki’s talented chefs.
Mirah Hospitality DGM – Marketing Reeti Kowal shared her thoughts, saying, “The ‘Khule Aam Masti’ campaign perfectly captures Hitchki’s commitment to innovative cuisine and exceptional guest experiences. Our team has worked tirelessly to curate a menu that seamlessly blends the sweetness of mangoes with our signature fusion cuisine and innovative cocktails and we can’t wait for our guests to join us and indulge in the mango-infused delights that awaits them.”
Don’t miss out on this unique opportunity to savour the flavours of the mango season in style. Visit Hitchki’s to partake in the ‘Khule Aam Masti’menu and experience the magic of mango-infused cuisine.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
