Ad Campaigns
GoQuest Digital Studios releases promo for Volkswagen Ameo Cup 2018; ropes in Dsport, Sharechat, Jio Cinema & Yupp TV as partners
MUMBAI: 10 races, 3 cities, 5 gruelling months and 20 racers all contending for the top spot, the Volkswagen Ameo Cup is India’s only one-make championship motorsports race that promises a rush of adrenaline! This year, GoQuest Digital Studios, the only independent end-to-end boutique content studio in the world backed by GoQuest Media Ventures, will showcase the event in a series that brings audiences much closer to all the racing action as the teams try to win India’s most coveted one-make motorsports title! The show, hosted by noted Indian presenter Sukhmani Sadana, released its first promo, flagging off the the Volkswagen Ameo Cup journey in style!
The GoQuest Digital Studios team has roped in Dsport as the official Broadcast Partner, Sharechat as the official social media partner, Jio Cinema as the show’s telecom partner. It also has Yupp TV (OTT partner), Girls XP (lifestyle partner) including YouTube, Facebook and Instagram.
For the first time ever, GoQuest Digital Studios will distribute the series across 50 countries apart from India. The studio has conducted a lot of research to understand the target audience touchpoints, with an aim to make motorsports a lifestyle sport amongst Indian motorsports enthusiasts. The show will be available in English, Tamil, Telugu and Malayalam and will be produced at a scale that has never been attempted before by any independent content studio/partner in India. Along with Sukhmani, the audiences will get an in-depth perspective of what it takes to be the best racer in the championship. Exclusive behind-the-scenes footage, immersive camerawork and great stories from every corner of the pit- garage involving the pit crew, race engineers, safety practitioners and the racers themselves promises an exhilarating experience.
Commenting on the Series, Darshan Bhatt, Director, GoQuest Digital Studios said “We at Digital Studios aim to showcase the iconic Volkswagen Ameo Cup in all its glory, focusing on the technology, team and the rigorous training sessions, fitness, and the other competitive challenges the racers have to endure to succeed at this championship. The show promises to satiate the racer in you and encourage motorsport among the young aspiring Indian.”
Mr. Steffen Knapp, Brand Director, Volkswagen Passenger Cars adds “Volkswagen Motorsports has a rich history and legacy of nearly 50 years. In its 10th year in India, Volkswagen has worked relentlessly towards developing Motorsport talent in this country. It is our endeavour to inform and train the country’s young talent by providing them an unparalleled experience of true Volkswagen standards with the support of experienced Motorsport drivers invested in promoting and training the new generation. With the integration of Volkswagen Brand and Motorsports, we take this sport to the next level by showcasing the capabilities of a German build carline “Ameo” specifically ‘Made for India and Made in India’. The Ameo showcases its true competencies on the track and exuberates its performance, build quality and safety. Over the years, Volkswagen has received a tremendous response towards this sport and we’re confident of taking it a notch higher each year.”
Speaking on the development, Sunil Kamath, Chief Business Officer, ShareChat said, "We are extremely excited to be associated with GoQuest Digital Studios for the Volkswagen Ameo Cup 2018 as its regional social media partner. We believe that this partnership is aligned with our company’s mission. With this association, ShareChat aims to fill a yawning gap by bringing motorsport content to our users and encourage motor racing followers on our platform. Our aim is to constantly add new content genres and we believe that this championship will provide ShareChat users with a diverse and incomparable experience."
Volkswagen Group India’s media and communications agency, PHD Media, also played a big role in providing insights from a brand’s perspective. The agency helped to develop stronger customer engagement and communication in the cities where the races were held creating a buzz that translated in great turnouts on the track!
Speaking of the same, Ms. Jyoti Kumar Bansal, CEO PHD Media India said, “The Volkswagen Ameo Cup is one of India’s well-known races and its uniqueness lies in the fact that it is India’s only One-make championship. The amount of excitement, suspense, and exhilaration that this race generates is unparalleled. This year, GoQuest Digital Studios’ complete vision and style of presentation of the race will surely have audiences enthralled, and we feel great to be a part of the spectacle.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
