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Blue Ocean IMC and GoQuest Digital studios announce strategic content partnership
MUMBAI: GoQuest Digital Studios, one of India’s leading original end to end content studio and Blue Ocean IMC, an impact communications agency, today announced the signing of strategic content partnership. The alliance is forged to create a complete Digital offering that is measurable and authentic for influencer activities for brands. This unique task is achieved by using BluCron, an indigenous AI tool developed by the Digital Team at Blue Ocean IMC that crawls the world wide web to discover the right Influencers purely based on their content and not on hype.
Blue Ocean IMC believes in the power of content, be it traditional media or new age media. With a profound knowledge coupled with well-established relationships with influencers, the Digital Team at Blue Ocean IMC is in a position to offer measurable, engaging and enriching content for its partners and associates.
Speaking on this tie-up, Darshan Bhatt, Director, GoQuest Digital Studios, said, “At GQDS we operate from the belief that without the right content and distinction, a brand may just lose its voice and presence. In such an ecosystem, it is but natural for brands to scout for the right tool and the right platforms to make them visible and gain traction.
In our quest to deliver the best and add value to our clients, we are always on the lookout for right strategic partnerships that match our passion and drive. While many PR agencies offer exemplary solutions, there are very few agencies that can go beyond share of voice and digital impressions. In Blue Ocean IMC, we found our right partner who not only adds immense value to our communications objective but to our business goals as well. We are thrilled with this association and look forward to path breaking innovative digital solutions for our client to build their brands that is not just path breaking but accountable as well”.
Rahat Beri, Founder, and MD, Blue Ocean IMC said, “Storytelling is an art and today, a brand wants to tell its story in the most unique and true-to-its root way. The ability to provide a perfect story is what the brands are looking for.
Blue Ocean IMC started with a vision to provide communication solutions that go beyond the realm of just PR and Digital visibility. We believe in value addition to our client in every step of our service, right from aligning our deliveries with their business objective to strategic counseling where required.
When you claim to be different, you need to provide proven skills and counsel to back that claim. This partnership with GoQuest Digital Studios is a recognition to our belief and vision. With our focus on technology and with over a decade of working with creators (Influencers), we are able to provide that significant digital solution that is measurable and authentic.
Blue Ocean IMC inked as communications partners for GoQuest Media early this year and have now forged a business relationship that is bound to redefine agencies' work in the near future.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
