Brands
Google Cloud India unveils a new brand film ‘Hum Banayenge’
Mumbai: As part of its flagship event Cloud Next 22, Google Cloud unveiled its new brand film “Hum Banayenge” that cements its commitment to the country and builds awareness for its range of products and services.
Kinnect has conceptualised and executed the ‘Hum Banayenge’ film as a part of a long-term digital campaign.
The campaign aims to show how, since its inception, Google Cloud has consistently enabled aspirations and helped Indian companies transform themselves digitally.
True to Google Cloud’s philosophy of staying user-first, the film showcases three problems faced by Indians across different segments. Representing Google Cloud’s clients and partners in this film are Mahindra Finance, Josh Talks, and nurture.farm, who continue to solve these critical problems in the lives of the end consumers.
The film is both a declaration of the “Hum Banayenge” (We will build the solution) philosophy and a trailer for the stories to follow. Each of these stories features founders and owners who partnered with the brand at different points in their journey to innovate and strengthen their solutions. “#HumBanayenge” is Google Cloud’s first campaign in this market and targets its audience through this shared spirit of questioning, “Why not?” when faced with a problem.
Commenting on the new campaign, Google Cloud India head of regional marketing Virginia Sharma said, “In this campaign we follow the journeys of end users of our customers’ products and services and the human outcomes of solutions built on Google Cloud. I believe that the collective effort of our cloud customers, be it bootstrapped startups or leading conglomerates, is what will enable India’s digital transformation in the next 25 years. I’m really proud of this campaign because it moves from convincing minds to winning hearts.”
Talking about the creative side, Kinnect senior creative director Madhura Haldipur added, “It’s a privilege to be able to work on a brand like Google Cloud with solid values; it informs every decision you make on the campaign. We wanted to do justice to this unique spirit that takes guts before glory, finds a single-minded focus to find a solution, and has the heart and belief to see it through. With this campaign, we hope to show that behind ‘b2b’ are real humans who are making a difference in the lives of other humans.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
