Ad Campaigns
Google adds new search features for ICC World Cup T20 in India
NEW DELHI: Google has launched two two new experimental features in Search with the ICC World Twenty20 in full swing to make keeping up with all the cricket news easier — fresh content directly from cricket players, personalities and commentators, and a new live sports commentary panel.
Some of the subjects being dealt with are Captain Cool MS Dhoni’s latest match reflections or what Virat Kohli’s been up to on and off the pitch. During the ICC World T20, people will now be able to hear from their favourite cricketers more easily. For example when searching for Ravindra Jadeja, there will be posts, match photos, or videos directly from him in addition to the news articles, tweets and links you’re used to seeing in Google Search.
Google is also making it easier for webbers to find commentary from a wide range of players, commentators and experts from Search. When one searches for cricket and ICC World Twenty20 related queries like “T20” or team names during and after matches, one can see real-time commentary on the match from a range of cricket stars will be available.
These commentary panels have been launched in time for the highly anticipated Indian matches and will be available for the ICC T20 games.
These new Search features are experimental and will run only during the ICC World T20 2016. They follow on from the launch of score updates and match schedules in Search last week.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
