Ad Campaigns
Goldmedal Electricals urges to ‘Save Water’ with Holi campaign
MUMBAI: Goldmedal Electricals announced the launch of a thought-provoking video on the importance of saving water this Holi. The video showcases the significance of saving water and curbing water wastage during the festival of colours.
Commenting on the launch of the video Goldmedal Electricals director Kishan Jain said, “Today, citizens are becoming more conscious about mother nature and how their choices can make a positive impact on the environment. There are many parts of the country that still face acute water shortage, especially in the summers, and could result in a crisis if the requisite sustenance measures are not undertaken. Through our ‘Save Water’ video, we are looking to drive the message of water scarcity that exists in India and urge every citizen to celebrate the festival of colours responsibly.”
Conceptualised by Creative Balcony, the idea of the video is simple yet interesting: Water has a direct relation with everything that’s positive in life. Without water, there can be no joy and happiness. The video highlights the fact that if we play Holi responsibly, we can save lakhs of litres of water which can then be the source of joy and happiness for lakhs of people. The essence of Holi is to spread happiness and joy – and we can achieve it by being more responsible about how we use water.
Shot in the interiors of India, the film shows a typical summer day where people struggle to get water for their daily needs. The creative idea here is the use of balloons and pichkaris instead of utensils and pots which instantly draws the viewer's attention to the amount of water we end up wasting. Whether it’s one balloon or one water gun – every drop of water counts – the need to save water is important and urgent. The film has been released across social media so that the message reaches people all across the country.
According to reports, over 150 lakh litre of water is wasted every Holi and a recent study by WaterAid revealed that an estimated 163 million people lack access to clean water. Through this thought-provoking video that showcases the difficulties that people undergo, especially in smaller towns and cities, Goldmedal would like citizens to consciously make an effort to not waste water, and use water responsibly. Goldmedal Electricals as a company has been at the forefront of the promotion of the use of sustainable products and solutions to help in conserving and protecting mother nature.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
