MAM
Goldmedal celebrates the spirit of Diwali with a new Ad campaign ‘Ghar Ghar Lagta Hai’
Mumbai: Goldmedal Electricals, one of India’s leading electrical manufacturing companies, has released a new digital video ad campaign in time for Diwali. The campaign showcases several of Goldmedal’s products, including doorbells, LED lighting and home automation solutions, against the backdrop of friends and family visiting a home during the festival of lights – with the voiceover highlighting the core message that it is the joy that loved ones bring with their presence that truly makes a “home feel like a home” (‘Ghar Ghar Lagta Hai’).
Conceptualized by FoxyMoron, the campaign is a heart-warming reflection on the important role that friends and family play in making joyous occasions feel complete, while also depicting how Goldmedal’s products elevate your festive experience.
Commenting on the new campaign, Goldmedal Electricals director Kishan Jain said, “Festivals are a time to enjoy the company of loved ones within the warmth of our homes. Goldmedal’s products, including our LED lighting, doorbells and home automation solutions, enhance the aesthetics and comfort of your spaces and offer a convenient, hassle-free experience amidst the bustle of the festive season. At the same time, we wanted to highlight, through this ad campaign, that what truly makes our home feel complete during these joyous moments, is the presence of our friends and family.”
Speaking about the campaign, FoxyMoron business director Shubit Rakshit said, “Zoo Media Network is delighted to partner with Goldmedal to introduce the ‘Ghar Ghar Lagta Hai’ campaign—a compelling illustration of synergized endeavours. FoxyMoron as the lead agency, and The Rabbit Hole as the specialist Video Marketing agency in our network, collaborated to actualize this vision. The campaign’s integrated creative strategy and lifestyle-centric narrative were meticulously crafted to resonate emotionally with consumers, effectively spotlighting Goldmedal’s diverse portfolio. Our objective was to forge a narrative that transcends a singular event, evolving into a scalable initiative seamlessly integrated across the brand and its complete product spectrum.”
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
