Brands
Goibibo ties up with Netflix to offer travel prizes on Kapil Sharma Show
GURUGRAM: Laughter is now boarding with a passport. Goibibo has teamed up with Netflix to bring travel into the spotlight in Season 4 of The Great Indian Kapil Show, transforming punchlines into plane tickets and studio chuckles into once-in-a-lifetime holidays.
In a lively new segment woven into five select episodes, Kapil Sharma does what he does best: chats, jokes and surprises. This time, however, the surprises come with suitcases. Studio audience members find their casual banter turning into all-inclusive international getaways to destinations such as Thailand, Dubai, Malaysia, Vietnam and Bali, courtesy of Goibibo.
The collaboration is a nod to the show’s devoted fan base, which has helped take Kapil Sharma’s brand of comedy to Netflix viewers across 192 countries. If the show travels the world, the thinking goes, why shouldn’t its fans?
One such moment saw a couple from Indore win an all-expenses-paid trip to Thailand. It marked their first leisure holiday since their honeymoon 16 years ago, proving that a light-hearted exchange can sometimes lead to life-changing plans.
The celebration does not stop at the studio doors. Goibibo is extending the experience to its app, where users can take part in an interactive The Great Indian Kapil Show quiz for a chance to be part of the live studio audience and soak in the action firsthand.
“Travel doesn’t always need a plan, it just needs a fun nudge,” said Goibibo chief marketing officer Raj Rishi Singh. “By partnering with Netflix, we are using the show’s playful format to spark travel inspiration and then giving audiences an easy way to turn that excitement into action.”
Running through January, February and March, the campaign rolls out alongside the staggered release of the integrated episodes. It is comedy with a boarding pass, and proof that sometimes, the best journeys begin with a laugh.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
