Ad Campaigns
Goibibo hits refresh with AI and Rishabh Pant in a name-dropping comeback campaign
MUMBAI: Travel portal Goibibo is upping its game with a pinch of tech wizardry and a splash of celebrity charm. In a first-of-its-kind move, the brand has teamed up with TrueFan AI to roll out hyper-personalised video nudges from Rishabh Pant, its brand ambassador and cricket’s comeback king.
The campaign targets travellers who drop off after searching for flights or hotels but never click “book now.” Instead of a generic follow-up email, these indecisive holidaymakers are now getting an AI-generated, customised video featuring Pant himself — addressing them by name and giving a not-so-subtle push to seal that trip to Goa, Manali or wherever wanderlust struck.
Goibibo’s AI stunt is a clever pivot, blending celebrity clout with algorithmic charm to re-engage users without sounding like a bot. By referencing a user’s searched destination or mode of transport, the platform makes the interaction feel less like an ad and more like a mate saying, “Pack your bags already!”
Commenting on the campaign, Goibibo CMO Raj Rishi Singh said, “We’re always looking for new ways to connect with our users through technology. Our goal is to build a more genuine and personal relationship between the brand and each user through direct and individualised interactions. We’ve seen that video campaigns tend to drive higher click-through rates than text-based ones, which reinforces our belief in the power of visual storytelling. By leveraging AI to deliver contextual and personalized videos featuring a celebrity, we aim to create moments that feel real and relevant to the user.”
TrueFan AI CEO & co-founder Nimish Goel said, “This campaign with Goibibo is a glimpse into the future of personalized communication at scale. By combining the power of AI with the charm of Rishabh Pant, it’s not just creating content, it’s meaningful content, one-to-one brand moments that resonate. It’s exciting to see a forward-thinking brand like Goibibo embrace this new frontier in marketing, where every user feels seen, valued, and uniquely engaged.”
It’s cricket meets conversion rate optimisation and Goibibo’s betting that a personalised Pant pep talk might just be the ticket to turn browsing into booking.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
