Ad Campaigns
Goibibo celebrates 15 years with ‘goibiBRO’ campaign
Mumbai: Goibibo, an Indian travel platform, marks its 15th anniversary with a customer-focused campaign, offering a range of special deals and discounts. This celebration includes discounts of up to 45 per cent on hotels, homestays and hostels, up to 10 per cent on domestic and international flights, and airport cabs, up to 15 per cent on buses, and upto 30 per cent on holiday packages. The travel platform is also offering select customers a chance to enjoy a free stay at luxurious five-star hotels. The brand’s anniversary sale, running from 7 to 22 August, promises to provide travelers with exceptional value.
As part of the festivities, Goibibo has introduced the “goibiBRO” campaign with the tagline, “Iss saal party tera BRO dega,” reflecting its commitment to putting customers first. This 15-day mega sale is designed to offer customers unique deals each day, enhancing their travel experiences.
Goibibo CMO Raj Rishi Singh stated, “Our 15th anniversary is a significant milestone, and we wanted to celebrate it in a way that resonates with our customers. The ‘goibiBRO’ campaign is our way of thanking them for their loyalty. We’re hosting the party, ensuring our customers feel valued.”
Goibibo’s anniversary campaign reinforces its dedication to delivering value-driven travel solutions, making it a trusted choice for travelers across India.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
