Brands
Godrej Yummiez, Pigeon air fryers take on India’s kitchen myths
MUMBAI: Godrej Yummiez has teamed up with Stovekraft’s Pigeon air fryers to challenge long-held kitchen myths around frozen foods and air frying, launching a nationwide digital awareness campaign aimed at modern Indian households. The campaign takes on familiar refrains: that frozen food is the opposite of fresh and air fryers are fit only for snacks, arguing that both claims are out of step with how people cook today.
The brands point to advances such as individual quick freezing technology, which helps preserve nutrients, flavour and texture while reducing food waste. With longer workdays and late meals becoming routine, frozen foods are being positioned as practical, time-saving options rather than last-resort fixes. Citing industry data, the campaign notes rising trust in frozen snacks and growing interest in convenience-led cooking, while air fryers are framed as tools that cut oil use, retain nutrients and simplify everyday meals.
As part of the activation, mothers across cities were sent curated kits featuring a Pigeon air fryer and a selection of Godrej Yummiez frozen snacks, which they integrated into daily routines ranging from children’s lunchboxes to late-night bites. The campaign leans heavily on digital storytelling to show how frozen foods and air fryers can work together to deliver quick, familiar meals without excess effort or guilt.
Godrej Foods head of marketing and innovation Anushree Dewen, said the collaboration reflected a push to make everyday cooking simpler without trading off taste or nutrition. Stovekraft head of marketing Amitabh Bhatia, said air fryers were evolving from novelty gadgets into everyday appliances, helping Indian households adopt healthier, more balanced cooking habits.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
