Ad Campaigns
Godrej Security Solutions unveils Secure Your Home While You Roam campaign
Mumbai: Godrej Security Solutions, a division of Godrej & Boyce, a pioneering name in home security, unveils its latest campaign titled Secure Your Home While You Roam. This quirky ad campaign aims to redefine the traditional mindset associated with safeguarding valuables during travel seasons, urging individuals to rely on logic rather than magic.
The underlying theme of the campaign, Magic pe nahi, Logic pe bharosa rakho, is a clear call to travellers to prioritise rationality over faith when it comes to securing valuables. It addresses the prevalent notion of leaving home during vacations with the belief that divine intervention will protect valuables. Instead, the campaign emphasises the importance of investing in advanced security solutions like home lockers to ensure peace of mind while away from home.
Godrej Security Solutions EVP and business head Pushkar Gokhale shared his insights on the campaign’s inception, stating, “Godrej Security Solutions stands as a trusted guardian for households across India, ensuring security for generations to come. Our campaign challenges traditional beliefs by promoting a logical approach to home security. We aim to empower individuals to make informed decisions, alleviating travel anxieties. With advanced Home Lockers offering comprehensive security, we redefine safeguarding valuables. Prioritizing convenience and logic over traditional methods, we instil trust in our customers. Our ultimate goal is to ensure peace of mind by Securing Happiness wherever the travellers go.”
The campaign, designed to be an ever-present fixture, recognizes the perpetual nature of travel planning among Indian households. With travel becoming a year-round pursuit, the messaging of “Secure Your Home While You Roam” remains relevant regardless of the season.
With an expected 20 per cent increase in revenue from the travel season, largely contributed by the metro cities, Godrej Security Solutions anticipates a significant uptake of its Advanced Range Home Lockers among discerning consumers seeking reliable security solutions. Wherein, Godrej Security Solutions’ NX Advanced Home Lockers boast a triple locking system comprising digital, biometric, and mechanical, ensuring top-notch security. They come with additional features like an inbuilt ibuzz alarm, voice acknowledgments, low battery indicator, master password, and mechanical override key, catering to users of all ages.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
