Ad Campaigns
Godrej Properties launches #WhereTrustResides campaign
Mumbai: Godrej Properties Ltd (GPL), a real estate developer in India, recently announced the launch of its visionary campaign, #WhereTrustResides. Home buying is a significant milestone in an individual’s life, with trust being the top priority for consumers. While many seek elevated lifestyles, designer homes, and premium amenities, the need for trust remains constant.
Recognising the uncertainty surrounding the home-buying journey, Godrej Properties aims to address this by simplifying real estate and educating consumers on what to consider at each stage. To convey this message, the brand introduced a nine-year-old character named Diya.
In the campaign’s digital video, Diya represents today’s home buyers, reflecting their explorations, excitement, and concerns. The story follows her as she explores the real estate world, starting with her parents buying a Godrej home. While her parents trust the brand, Diya remains skeptical. Her journey to determine if Godrej can be her dream home is used by the brand to address common concerns of home buyers, reinforcing trust in the #WhereTrustResides campaign.
In just the first tranche of the campaign, Diya’s innocent curiosity has already garnered over 100 million views across social media platforms like Instagram, Facebook, YouTube, and LinkedIn.
Speaking about the campaign, Godrej Properties Ltd CMO Lalit Makhijani said, “At Godrej Properties, we recognize the significant impact that trust plays in the home-buying journey. Through #WhereTrustResides and Diya’s explorations, our objective is to create a platform that echoes home buyers’ voices to ensure a transparent and stress-free journey for them. This campaign resonates with our dedication to building enduring relationships with our homebuyers founded on trust and excellence.”
The build-up of the campaign began with videos showing various stakeholders at Godrej Properties preparing for Diya’s arrival. As curiosity grew about ‘who Diya is,’ a vending machine appeared on Friendship Day at various Godrej Properties locations across India. Diya interacted with 4,500 people from the Godrej community, sharing not only chocolates but also her thoughts about her Godrej home.
The next phase of the campaign will witness Diya exploring various aspects of the brand like quality, thoughtful design, sustainability, community building and more.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
