MAM
Godrej looks to wow audiences with Godrej Expert Rich Creme TVC
MUMBAI: FMCG major Godrej Consumer Products Limited (GCPL) has launched a new range of hair colour products called Godrej Expert Rich Cr?¨me. In order to create a buzz around the launch of the range, the company has launched a new television commercial.
The creative agency behind the campaign is Creativeland Asia.
The TVC features actor and entrepreneur Parizaad Zorabian. She plays the role of a mother who is hesitant to apply hair colour. Her daughter, however, convinces her to shed her reservation about hair colour by explaining the features of the new hair colour from Godrej. Zorabian is finally convinced of this cr?¨me and surprises her daughter and husband with her new look.
Godrej Consumer Products Limited executive vice president marketing and sales Sunil Kataria said, “Through the TVC we were keen to showcase the convenience of applying the hair colour and highlight the unique features of the brand. We are confident that this cutting-edge product will fuel category growth & will deliver a significantly better experience to the consumers.”
Creativeland Asia executive creative director Anu Joseph said, “The TVC carries through the ‘OMG‘ factor of the product offering, communicating the convenience of pre-measured sachets, the economical price and the ease to achieve a ‘younger look‘. It also captures the do-it-yourself (DIY) or at-home colouring experience.”
Brands
Funskool enters vehicle toy segment with Blazetrix range
Three construction themed toys priced at Rs 549 mark Made in India push.
MUMBAI: Playtime is shifting gears and it’s revving up with a distinctly desi engine. Funskool India Ltd. has rolled into the vehicle toy segment with Blazetrix, a new Made-in-India range aimed at turning passive play into hands-on action. The debut line-up under Blazetrix leans into a construction theme, introducing three models Buzz Claw, Core Crush and Iron Hook. Built around movement and interaction, the toys are designed to encourage children to build, race and experiment, blending play with motor skill development and social engagement.
But this isn’t just about toy cars with a twist. The range comes wrapped in a narrative layer, complete with storylines and visually engaging packaging, pushing the experience beyond the toy itself into a more immersive play ecosystem.
Manufactured locally, the collection reflects Funskool’s ongoing push towards domestic production while maintaining global benchmarks in safety, durability and quality. The move also aligns with a broader shift in consumer demand, where parents are increasingly looking for toys that combine entertainment with developmental value.
At a price point of Rs 549, the range is positioned as an accessible entry into a category typically dominated by international brands. The affordability, coupled with its interactive features, signals a strategy aimed at scaling quickly across urban households.
With Blazetrix, Funskool isn’t just adding a new product line, it’s stepping into a high-engagement category with a clear pitch: less screen time, more hands-on play. And if the bet pays off, the brand could well find itself driving a new lane in India’s evolving toy market.
