MAM
Godrej launches the all new Godrej Expert Advanced
MUMBAI: Hair colour brand Godrej Expert has released a new television commercial (TVC ) for its gel based powder hair colour Godrej Expert Advanced. The commercial has been conceptualised by Creativeland Asia.
The new TVC features television actor Ram Kapoor and Vidya Malavde of the Chak de India! fame playing a middle aged couple. Malavde gifts Kapoor a Godrej Expert Advanced for his birthday. He is shown to be in constant worry of his ever increasing grey hair which makes him feel old. The TVC shows how his wife convinces him to try the brand out resulting in Kapoor feeling younger and happier.
The Kapoor and Malavde TVC will be shown in the North, West, and East markets while for the South the same advertisement features Arjun Sarja and Devayani.
Godrej chief operating officer, sales and marketing & SAARC Sunil Kataria said, “A lot of first time users of hair colours exhibit an extremely apparent state of inertia caused by lack of awareness or just by the fear of colouring ones hair. This issue has been brilliantly addressed through the TVC, where a reasonably concerned husband gets convinced by his wife to try colouring his hair. It is an extremely relatable TVC, showcasing a relationship between couples and how one influences the other to use Godrej Expert Advanced.”
With this new television commercial, the brand intends to make itself the relevant product in the eyes of the first-timers. while remaining compelling for the current users and competition users.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
