MAM
Godrej launches the all new Godrej Expert Advanced
MUMBAI: Hair colour brand Godrej Expert has released a new television commercial (TVC ) for its gel based powder hair colour Godrej Expert Advanced. The commercial has been conceptualised by Creativeland Asia.
The new TVC features television actor Ram Kapoor and Vidya Malavde of the Chak de India! fame playing a middle aged couple. Malavde gifts Kapoor a Godrej Expert Advanced for his birthday. He is shown to be in constant worry of his ever increasing grey hair which makes him feel old. The TVC shows how his wife convinces him to try the brand out resulting in Kapoor feeling younger and happier.
The Kapoor and Malavde TVC will be shown in the North, West, and East markets while for the South the same advertisement features Arjun Sarja and Devayani.
Godrej chief operating officer, sales and marketing & SAARC Sunil Kataria said, “A lot of first time users of hair colours exhibit an extremely apparent state of inertia caused by lack of awareness or just by the fear of colouring ones hair. This issue has been brilliantly addressed through the TVC, where a reasonably concerned husband gets convinced by his wife to try colouring his hair. It is an extremely relatable TVC, showcasing a relationship between couples and how one influences the other to use Godrej Expert Advanced.”
With this new television commercial, the brand intends to make itself the relevant product in the eyes of the first-timers. while remaining compelling for the current users and competition users.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
