Brands
Godrej L’Affaire join forces with So Delhi at Boho Bazaar as community partners
Mumbai: Godrej L’Affaire, the experiential owned media lifestyle platform by Godrej Industries Ltd and Associate Companies (GILAC), is delighted to announce its partnership with So Delhi’s Boho Bazaar, a popular event that celebrates art, fashion, and community. As a lifestyle community partner for Boho Bazaar, Godrej L’Affaire brought a unique and immersive experience to attendees, making the event even more memorable.
Boho Bazaar – The Biggest Shopping & Music Festival dazzled with its 5th edition for a special Diwali fiesta where the festivities unfolded from the 3 to 5 November, 2023. Godrej L’Affaire, known for its commitment to fostering creativity, collaborated with Boho Bazaar to provide a platform for emerging artists, content creators, and the community to come together and celebrate their passions.
Godrej L’Affaire set up a one-of-a-kind 360-degree photo booth, offering attendees a chance to capture fun and interactive footage. This unique addition to the event allowed 600+ visitors to create memories in a dynamic and entertaining way. To amplify the excitement, Godrej L’Affaire, in conjunction with Boho Bazaar, ran an exciting contest on its social media handles; winners won free passes to the event.
Speaking on the association, Godrej Industries Ltd and Associate Companies (GILAC) VP & head corporate brand and communications Sujit Patil said, “We firmly believe in the unifying power of creativity to bring communities together. Godrej L’Affaire is our platform to build a community of lifestyle enthusiasts and give them opportunities for experiential engagement with brands. Our partnership with SoDelhi’s Boho Bazaar is a testament to our commitment to creating memorable experiences.”
The collaboration created an unforgettable experience that celebrated creativity and community. The event showcased the latest trends in fashion, art, and lifestyle, all while providing a platform for like-minded individuals to come together, network, and celebrate their passions.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
