MAM
Godrej expands e-comm business with launch of 3 digital-native products
Mumbai: As part of its strategy to strengthen e-commerce business with digital-first brands, Godrej Consumer Products Ltd (GCPL) on Friday introduced three new digital-native product innovations under its flagship brands, such as Godrej Ezee, Godrej Protekt, and Goodknight.
The three new launches are single-use laundry capsules – Godrej Ezee detergent pods, Godrej Protekt all-in-one dishwasher tablets and Goodknight anti-mosquito bed nets in detergents and home care categories. All three products can be purchased only via e-commerce platforms.
The recent shifts in consumer behavior indicate a strong preference for online buying and this has prompted brands to exclusively launch products on e-commerce platforms like Amazon, Big Basket, and Flipkart. “GCPL is building a strong backbone to leverage the data-rich environment of e-commerce to its full potential. COVID-19 has accelerated digital adoption across shoppers, making them opt for direct-to-consumer (D2C) channels that offer more convenience,” said the company in a statement.
“One of the emerging consumer needs across product categories is high efficacy with great convenience. The widespread acceleration in digital adoption has propelled our digital ambitions. We are innovating to offer such niche products created exclusively as e-commerce first products,” stated GCPL CEO- India & SAARC Sunil Kataria.
In India, the FMCG major has set up an independent e-commerce business unit with separate P&L accountability and fully functional capabilities across sales, marketing, innovation, and supply chain.
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
