MAM
Godrej celebrates Diwali with new campaign #CookingGoodness together
Mumbai: The Godrej Group has launched its latest campaign #CookingGoodness together that celebrates the Diwali festive season by showcasing the power of cooking to bring families together.
The campaign is conceptualised by the corporate brand and communications team of Godrej and Creativeland Asia and it highlights how cooking can be fun, easy, less time-consuming, and at the same time deepen familial relationships when done together.
“Cooking transcends generations and builds bonds. When families cook together it’s not just about the food, but instead about sharing an experience. It has become all the more so since the Covid-19 pandemic, as families, locked down together, have not only preferred eating healthy home-cooked food but also sought out bonding experiences,” stated the brand in a statement.
“The digital campaign #CookingGoodness together is a celebration of family time. Food, as something that transcends cultures and generations, has always brought people together,” said Godrej Group executive director and chief brand officer Tanya Dubash. “The campaign highlights how Godrej products are designed incorporating that spirit of togetherness married to convenience.”
“We all know that food is the greatest glue of society. And what truly amazed us is the number of Godrej brands we use in our kitchens every single day,” said Creativeland Asia chief creative officer Anu Joseph. “This film is a celebration of all things food made by Godrej, and how the numerous brands of Godrej are helping cook goodness in millions of Indian kitchens every single day.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
