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Goafest “CREATIVE ABBY” Jury Chairs announced for Film, Digital and Publisher Verticals
Mumbai, 7th March, 2016: The Goafest Creative Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing, is all set to kick start the jury deliberation process. The Awards Governing Council of Goafest 2016 has announced the Jury Chairs of Film, Digital and Publisher Verticals. Agnello Dias, Chief Creative Officer of Taproot Dentsu Private will chair the Film Jury of Creative Abby, Karl Gomes, Chief Fanatic at Fanatics will chair the Digital jury and Mitrajit Bhattacharya, President& Publisher of the Chitralekha group will chair the jury for the Publisher Vertical.
Jury Chair of the Film Category Agnello Dias Agnello Dias, fondly called Aggie amongst his peers is reckoned in the advertising community as a creative powerhouse. Dias is credited with catapulting India into the Global Advertising map by winning India’s very first Grand Prix and Titanium/Integrated Lion at Cannes. He has also won various other awards like the double Grand Prix at Asia’s Media Spikes Awards for his landmark and inspiring “Teach India” campaign. His work has been featured across awards books for The One Show, the Clio Awards and Cannes Lions, D&AD, AdFest, New York Festival, and Media Spikes among others.
The Jury Chairs for other Creative Abby verticals will be announced shortly.
Presented by the Advertising Club and AAAI the Goafest ABBYs 2016 will once again see the entire advertising and marketing fraternity come together in Goa from 7th April, 2016 to 9th April 2016 at The Grand Hyatt, Bambolim, North Goa.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
