AD Agencies
Goafest 2017: Ramesh Narayan re-elected council chairman
MUMBAI: The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council for the Abby’s at Goafest 2017. Ad veteran and industry leader Ramesh Narayan, founder of Canco Advertising has been once again appointed the Chairman of the AGC.
“The Abby’s are the Oscars of Indian advertising. The Awards Governing Council has a wealth of experience and expertise and I feel privileged to lead such an august panel. It will be our endeavor to engage actively with all constituents and ensure that creativity is properly judged and celebrated,” Narayan shared.
The other members elected to the Council are:
The other members elected to the Council are:
· Nakul Chopra, CEO – South Asia, Publicis Communications India & President, Advertising Agencies Association of India (AAA’s of I)
· Ajay Chandwani, Director, Percept Ltd
· Ajay Kakkar, Chief Marketing Officer- Financial Services, Aditya Birla Group.
· Ashish Bhasin, Chairman Goafest 2017 and Chairman & CEO South Asia Dentsu Aegis Network
· CVL Srinivas, Chief Executive Officer, South Asia, GroupM
· M G Parameswaran, Founder at Brand-Building.com
· Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A
· Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup
· Pradeep Dwivedi, CEO Sakal Group
· Shashi Sinha, Chief Executive Officer, IPG Mediabrands
The Advertising Club’s Raj Nayak said, “Under Ramesh Narayan’s leadership Goafest 2016 emerged as a huge success with increase in participation and highest standards of ethics and governance. We are sure that with once again taking on the reigns of the awards, he will take this key industry event that is the gold standard in advertising awards, to greater heights.”
“It is great to once again have Ramesh in the driver’s seat of the governing council. His experience of leading multiple industry bodies and awards gives him great perspective and foresight to be able to drive excellence, in the judging and execution of this year’s awards,” added Advertising Agencies Association of India (AAA’s of I) president Nakul Chopra.
AD Agencies
Fevicol releases its last ad campaign by the late Piyush Pandey
The adhesive brand’s last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
MUMBAI: Fevicol has never needed much of a plot. A sticky bond, a wry observation, a truth that every Indian instantly recognises — that has always been enough. “Kursi Pe Nazar,” the brand’s latest television commercial, is no different. And yet it carries a weight that no previous Fevicol film has had to bear: it is the last one its creator, the advertising legend Piyush Pandey, will ever make.
The film, released on Tuesday by Pidilite Industries, fixes its gaze on the kursi — the chair — and what it means in Indian life. Not just as a piece of furniture, but as a currency of ambition, a vessel of authority, and a source of quiet social drama that plays out in every home, office and institution across the country. Who sits in the chair, who waits for it, and who eyes it hungrily from across the room: the film transforms this sharply observed cultural truth into a narrative that is, in the best Fevicol tradition, funny, warm and instantly familiar.
The campaign was Pandey’s idea. He discussed it in detail with the team before his death, but did not live to see it shot. Prasoon Pandey, director at Corcoise Films who helmed the commercial, said the team needed five months to find its footing before they felt ready to shoot. “This was the toughest film ever for all of us,” he said. “It was Piyush’s idea, magical as always.”
The emotional weight of that responsibility was not lost on the team at Ogilvy India, which created the campaign. Kainaz Karmakar and Harshad Rajadhyaksha, group chief creative officers at Ogilvy India, described the process as “a pilgrimage of sorts, on the path that Piyush created not just for Ogilvy, but for our entire profession.”
Sudhanshu Vats, managing director of Pidilite Industries, said the film was rooted in a distinctly Indian insight. “The ‘kursi’ symbolises aspiration, transition, and ambition,” he said. “Piyush Pandey had an extraordinary ability to elevate such everyday observations into iconic storytelling for Fevicol. This film carries that legacy forward.”
That legacy is considerable. Over several decades, Pandey’s partnership with Fevicol produced some of the most beloved advertising in Indian history, building the brand into something rare: a household name that people actively enjoy watching sell to them.
“Kursi Pe Nazar” does not try to be a tribute. It simply tries to be a great Fevicol film. By most measures, it succeeds — which is, in the end, the most fitting send-off of all.
