MAM
Go Desi’s ‘Sakkath Desi, Sakkath Chatpata’ triumphs in over 15,000 stores
Mumbai: GO DESi, celebrated for its irresistibly fun chatpata treats, proudly announces its presence in over 15,000 stores across Karnataka, alongside nationwide availability online and in 20 kiosk stores spread across Bangalore. Each of these delectable delights is lovingly handcrafted in its own units set up in rural India.
GO DESi launched a campaign for its bestselling product, DESi Popz, which has proven to be a resounding success, forging a stronger connection between regional flavours and the hearts of Karnataka’s people.
The campaign’s central theme, “Sakkath Desi, Sakkath Chatpata,” perfectly encapsulates the essence of the desi spirit, highlighting the unique quirks that make India and Indians truly exceptional.
This concept struck a resonant chord with people throughout Karnataka. Just like DESi Popz, priced affordably at Rs. 5, known for their innate fun and chatpata flavours, the campaign found a receptive audience across all age groups.
GO DESi launched the campaign on multiple marketing channels, including television broadcasts on Colours Kannada, Zee OTT, and cinemas. Complementing these efforts were digital promotions and below-the-line (BTL) activities such as outdoor hoardings strategically placed across Karnataka. To top off the campaign, GO DESi has implemented an interactive hoarding in Mangalore, the state’s second-largest market, further enhancing the campaign’s impact.
GO DESi founder Vinay Kothari shared his thoughts on the campaign’s success, saying, “We embarked on this journey with modest beginnings, and witnessing our labour of love find a place in people’s hearts is truly heartening. We are eager to continue innovating and delivering more unforgettable desi delights.”As the festive season approaches, GO DESi is gearing up to add even more joy to its customers’ celebrations. This Diwali, the brand has meticulously crafted a unique gifting experience under the theme “This Diwali full in DESi,” urging consumers to break away from the ordinary and explore distinctive gift options beyond dry fruits and chocolates.
GO DESi brings forgotten regional flavours in the form of handmade treats which come with no added preservatives. They have tangy, sweet, masala and chatpata products like DESi Popz which are yummy flavourful lollipops, DESi bytes i.e. sundried fruit bytes with natural spices & ingredients, DESi Meetha -single serve meetha bars and DESi Mints Meetha Paan to name a few.
MAM
Walkabout launches India’s first athlete recognition for over-55s
Walkabout Athlete Program offers Rs 25,000 stipend and national spotlight to active seniors 55 plus in track, badminton, cycling, swimming, kabaddi and more.
MUMBAI: Age may be just a number, but for India’s over-55 athletes it’s finally getting the medal it deserves without anyone having to hang up their boots. Walkabout, India’s largest community platform for active agers (55 plus), has rolled out the Walkabout Athlete Program, the country’s first formal initiative to recognise and support older adults who continue to compete seriously in organised sports. From track and field to badminton, cycling, swimming, martial arts, kabaddi, hockey, pickleball and even chess, the nationwide search is on for anyone over 55 who simply hasn’t stopped playing.
Selected athletes will receive a Rs 25,000 recognition stipend to help with training, equipment, entry fees or travel. They’ll also earn official Walkabout Athlete status, exclusive gear, and a national platform through content features, press interviews, social media spotlights and priority access to Walkabout events across India.
The first cohort will pick 4 to 5 athletes in the initial phase. Applications are open pan-India, with a selection panel judging consistency of participation, community influence, the quality and relatability of each athlete’s story, willingness to engage, and diversity across geography, sport and gender.
Walkabout co-founder and MD, BD and partnerships Ashwini Kapila put it perfectly, “I know a 58-year-old still competing in badminton tournaments. A community member took up athletics at 65. These people are everywhere in India, yet almost none get recognised. India has strong systems to find its next Olympic medallist, we’re building one that finds the 55-year-old who never stopped training. Both matter. Competitive sport doesn’t have to end at 30 or 40.”
The programme builds on Walkabout’s growing momentum in active ageing. In December 2025 the platform hosted its first Walkabout Senior Games in Mumbai (Juhu), followed by the nostalgic Senior Ball Night at Pioneer Hall in Bandra in March 2026. Founded in 2024 by Deval Delivala and Ashwini Kapila (formerly Getsetup India), WalkAbout has raised seed funding from HDFC Bank and partners with names including Raymond Realty, Bblunt, Furtados and Uber.
While India pours resources into spotting young talent, Walkabout is quietly championing the millions of adults over 50 who never left the field. This isn’t about nostalgia alone, it’s about giving late-life athletes the recognition, support and visibility they’ve long earned. Applications are now open for anyone ready to step into the spotlight and show that the game isn’t over until you decide it is.
