Ad Campaigns
GO DESi launches ‘Siblings in Every Universe’ campaign for Raksha Bandhan 2024
Mumbai: In celebration of Raksha Bandhan 2024, Bengaluru-based packaged foods company GO DESi has unveiled its “Siblings in Every Universe” campaign, a creative initiative that captures the essence of siblinghood across various worlds. Since 2018, GO DESi has been crafting special Rakhi gift boxes, each year introducing a fresh and innovative design that encapsulates the spirit of the festival, allowing customers to relive sweet and memorable moments.
GO DESi founder Vinay Kothari said, “Preparation for the Rakhi gift boxes begin at least three months before the festival, with designers immersing themselves in the cultural significance of Raksha Bandhan. The themes are meticulously crafted to resonate with Gen Z and Alpha audiences, ensuring they are relevant and engaging. The concept is brought to life through a carefully curated mood board, detailing elements such as fonts, illustration styles, and icons, all of which contribute to the overall theme. This year, the campaign also features engaging GIFs that showcase the boxes in a vibrant and dynamic way.”
The contents of the box are updated every single year, offering a mix of popular items like DESi POPz and exciting new additions like a Kaju Katli Bar or a Fridge Magnet. GO DESi’s Rakhi gift boxes stand out for their quality and uniqueness, with new designs introduced each year to avoid repetition. Unlike others in the market that reuse the same box for different occasions, GO DESi ensures each box is specifically crafted for Rakhi, with a focus on originality and meticulous attention to detail. These boxes are hand-packed with care in small batches, with inventory procured well in advance.
The GO DESi Rakhi Gift Boxes are available on Amazon, Zepto, and Blinkit, making it easy for everyone to find the perfect gift for their siblings this Raksha Bandhan.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
