Ad Campaigns
GM Modular unveils ‘Sharod Anjali’: An episodic Durga Puja campaign
Mumbai: GM Modular, India’s leading electrical solutions for modern living is delighted to present its Durga Puja campaign ‘Sharod Anjali’ on Unsung Heroes of Kolkata. This unique initiative is an episodic tribute to the unseen champions who work tirelessly to ensure every street of Kolkata is safe, joyous, and steeped in the festive spirit.
Kolkata’s Durga Puja, the grandest celebration of the year, is a testament to the city’s vibrant culture and unity. Behind the scenes, there are heroes who make this celebration possible—traffic police ensuring security, pandits guiding rituals, social workers spreading smiles, dhakis creating rhythm, and idol makers crafting masterpieces.
This campaign highlights the episodic series spotlighting the unsung heroes through emotional narratives, interviews, and captivating visuals. The campaign shed light on their dedication and passion, portraying them as the true embodiment of the Puja spirit.
Commenting on the campaign, GM Modular CEO Jayanth Jain said, “ We are thrilled to announce our Durga Puja Campaign on the Unsung Heroes of Kolkata.’ This initiative is our humble tribute to the real heroes who make Durga Puja a memorable experience for all. Their stories are a testament to the resilience and unity of Kolkata.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
