Ad Campaigns
GM Modular celebrates sibling bond with ‘Bandhan Nok Jhok ka’ campaign
Mumbai: GM Modular, electrical solutions for modern living brand, launches its heartwarming Raksha Bandhan campaign, “Bandhan Nok Jhok ka,” celebrating the unique and playful bond between siblings. This campaign aims to rekindle nostalgic memories of childhood banter and the special connection that defines sibling relationships.
The campaign centres around a series of humorous and relatable scenes featuring a brother-sister duo. From playful teasing over chocolate to pranks with smart home devices, the scenes capture typical sibling banter. It culminates in a heartwarming Rakhi exchange, where the brother gifts his sister GM speakers, highlighting their underlying affection. Throughout, GM Modular products are seamlessly integrated, demonstrating their role in modern family dynamics.
Commenting on the same, GM Modular CEO Jayanth Jain said, “Our ‘Bandhan Nok Jhok ka’ campaign is a tribute to the timeless spirit of Rakshabandhan and the evolving nature of sibling relationships in the digital age. Through this campaign, we aim to connect with our audience on an emotional level while subtly highlighting how our products seamlessly integrate into family life.”
The campaign video is now available on GM Modular’s official Instagram page. The advertisement weaves GM Modular products into the narrative, featuring home automation switches and high-quality speakers. It culminates in a touching Rakhi moment, blending tradition with modernity – a perfect representation of GM Modular brand ethos.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
