Ad Campaigns
GM Modular launches new campaign ‘Pyar Ki Roshni’
Mumbai: GM Modular electrical solutions manufacturer for modern living, launches a new Diwali campaign ‘Pyaar ki Roshni’. This heartwarming ad beautifully captures the essence of family togetherness during the festive season, showcasing the way simple lights can add a mesmerising new dimension to the Diwali celebration.
The Ad campaign is directed by the renowned filmmaker Joe Rajan, and the title track is sung by the Bollywood singer, Javed Ali. The campaign features the immensely talented actors Nandish Sandhu and Nikita Dutta bringing the festive narrative to life. GM Modular ad campaign effectively highlights the triumph of light over darkness and the homecoming of diverse faiths.
The campaign was successfully launched by Shri. Eknath ji Shinde, honourable chief minister, Maharashtra during the GM Navratri celebrations. The ad essentially pictures the family, planning the house decorations with lights to bring a ray of positivity and happiness. GM’s varied range of lights, right from strip lights to the enormous festive decoration lights, are well designed to give a modern look to the space.
“We at GM believe in enriching lives through various innovations and this Diwali we aim to enhance the festive experience for families across the country. We have a huge range of decorative lights that will help you transform your place and keep you festive-ready. Moreover, Diwali is an extremely important festival and through this campaign, we want to convey the spirit of celebration and togetherness with family. ” -GM Modular CEO & MD Jayanth Jain stated.
GM Modular has always been at the forefront of providing cutting-edge electrical solutions, and this campaign is a testament to their commitment to enhancing the lives of their customers. With a wide range of products that combine functionality, safety and reliability, GM Modular continues to be the preferred choice for every household.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
