Ad Campaigns
GM Modular launches new ad film for DADTESTED campaign
Mumbai: GM Modular, a leading manufacturer of fast-moving electric goods, has unveiled a riveting video as part of the #DADTESTED campaign featuring father-daughter duo Suniel Shetty and Athiya Shetty. The campaign showcases a wide range of vibrant switch plates in an array of compelling colours.
The video features Suniel Shetty and Athiya Shetty, where Athiya is seen flaunting the wall colour switches, exhibiting how the switch plates match seamlessly with the walls of their home and accentuating their interiors with a pop of colours with GM’s exquisite range of designs.
Also, Suniel Shetty adds a vibe of playfulness to the campaign video by donning the same colour ensemble similar to the aesthetic switch plates, indicating that there is a switch plate to match and enhance the looks of all kinds of interior spaces and can blend in seamlessly with various design themes.
Through this campaign, GM Modular aims to convey the message that selecting the right wall colour switches goes beyond just circuit functionality; nowadays, it’s more about a combination of practicality and style to add your unique essence and element of memory to your space. With easy customization options available, discerning customers can customize switch plates effortlessly.
Commenting on the same, GM Modular CEO Jayanth Jain stated, “We are stoked to launch this lively campaign as an addition to the #DADTESTED campaign with Suniel Shetty and Athiya Shetty showcasing our new range of colour switch plates that caters to all generations, no matter genz, millennials and so on. The powerhouse father-daughter duo’s congenial bond is quite evident in the video, and it effortlessly captures how both of them have stark differences in terms of life experiences, but even the generation gap is not coming in between their aesthetic preferences, as there is a switch plate to match and enhance the look of all kinds of interior spaces.
GM’s switch plates give homeowners a spectrum of colour options when upgrading walls and switches in any area. The colourful switch plates allow one to make a style statement instead of having switches blend into the background.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
