MAM
Gloob decor launches Flipspaces
Mumbai: Gloob Decor, a leading brand in home décor and home improvement industry with more than 500 channel partners in 100 cities across India, today announced it has sold over 50 lakh rupees of Flipspaces licenses on its launching day.
Flipspaces ( www.flipspaces.com ), which was launched on 1st November 2014, is India’s first multi-category Home Decor Visualizer application in home improvement market with a collection of more than two lakh product variants ranging from wallcoverings, clocks, sculptures, furniture, canvas frames and other home accessories. The web based application is designed exclusively for home décor and home improvement consumer market targeting architects, interior designers, contractors, developers, home décor store owners and other industry players. It can also emerge as a strong platform for all vendors, suppliers and other major stake holders in home décor industry.
Flipspaces allows users to visualize home décor products in relevant environments sorted by type of space (home, office, school) or even the colour tone of an environment. Flipspaces further aims at replacing the traditional physical catalogs reducing the cost and dependency on it. As the cost involved with traditional catalogs is significant, companies usually charge multiple lakhs of rupees for the catalogs only.
Kunal Sharma, Founder and Director, Gloob Décor said, “The market for tech-based HDV (Home Décor Visualizer) can be pegged at about 10,000 Crore in India alone. The sales figure over 50 lakhs rupees on the launching day is just indicative of the market potential of technology in this space.”
Mr. Ankur Muchhal, Co-founder, Managing Director pointed out, “we feel that the consumer experience for while buying home décor can be hugely improved than the std image plus description model which is widely prevalent now. Flipspaces envisions an augmented reality feature which will firmly establish Gloob as a leader in the technology aided home improvement distribution. We have a very strong R&D team which is coming up with new modules which can further disrupt distribution in the home décor market.”
Mr. Vikash Anand, Parter and Director, Sales added, “Our background in technology and product design along with a strong Pan-India sales presence gives us an extra edge to gain market entrenchment faster than any other new player. The web based application is designed based on extensive market research and customers’ feedback and has the ability to disrupt the market redefining the product buying experience in home improvement from raw material selections to visualizations to cost analysis.”
Mr. Mrinal Sharma, Partner and Director, International Sales and Strategic Alliances, added, “we are looking to explore partnerships with like- minded International Partners for the distribution of this application. Flipspaces has the potential to becoming a major change-catalyst in the global home improvement industry pegged close to $ 550 billion.”
Advantages of Flipspaces:
India’s first home décor visualization application
Substitutes physical catalogs which are costly, heavy and restrictive in merchandizing
Offers huge product collections and variants for any level of interior designing
Allows sorting by space, theme, colour and product category
Offers high quality visualization in relevant environments
Allows independent pitching for sales with login ID and password to anyone, anywhere
Helps copyright by time bound login to prevent sharing and copying
Offers free shipping for most products listed in the catalog
Supports for turn-key project implementation in key cities
Allows creating quotations at consumer end with features of tracking quotations and invoice
Offers sales reporting and task management system
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
