MAM
Glamyo Health onboards Rajat Kapoor as brand ambassador
Mumbai: Glamyo Health, an Asset Light healthcare startup operating in the field of elective surgeries, has announced Bollywood actor and filmmaker Rajat Kapoor as its brand ambassador.
According to a statement, Kapoor will feature across online campaigns of the brand that are aimed at generating awareness around elective surgeries. The new digital campaign will be executed across OTTs and other digital platforms.
“This is an initiative taken with an aim to inform the society at large about the inefficiency of the existing healthcare delivery in India,” said Glamyo Healthcare co-founder Preet Pal. “At Glamyo Health we are keeping the patient at the centre -by offering best and experienced surgeons, the latest advanced technology, hassle-free admission and discharge, insurance approvals, no hidden charges, and zero cost EMI. In order to communicate this, we selected Rajat Kapoor, an actor who signifies trust and appeals to the aspirational middle class of India.”
The entire concept for the digital campaigns revolves around the offerings of Glamyo Health to ensure a hassle-free surgical experience for the patients, said the brand.
“Our new campaign ‘Surgery Ka Naya Address’ featuring Rajat Kapoor has a mission to reach out to a greater number of patients, his presence will definitely have a huge impact on the brand and will build a trust of the patients,” stated Glamyo Health co-founder Archit Garg. “He is a very respectable personality in the industry and can prompt people to consider him better. It has been a pleasure working with him, and we look forward to a stronger association.”
