MAM
Glad U Came & The Beauty Co launch cyberbullying awareness campaign
NEW DELHI: Influencer marketing firm Glad U Came has partnered with The Beauty Co to launch a new initiative on the subject of cyberbullying called #TheItGirl.
The campaign aims to combat beauty cyberbullying, which occurs when someone is targeted about their appearance via negative or abusive comments on social media. It's also generating awareness about the unrealistic standards of beauty on online platforms which can adversely affect users' self-image and body confidence.
The team up between Glad U Came and The Beauty Co happened with the common goal of creating an online space for young people to share experiences and find solutions to their issues.
The Beauty Co-founder Mr. Suraj Raj Vazirani said, “Stereotypes affect the way we look at ourselves. We are constantly reminded that our gender, colour, size and sexuality defines us. Beauty brands play an important role in creating these stereotypes. As a beauty brand, we want to take a stand against these notions. We believe that beauty is not only what we see. It’s also about what we feel. We want people to feel beautiful regardless of the stereotypes that surround them.”
Glad U Came founder Maddie Amrutkar said, “Working with influencers allows you to create effective campaigns that increase your brand value and spread the message. The objective of the campaign was to create a sense of awareness about beauty cyberbullying and its impact.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
