MAM
Gitanjali group is assoc sponsor for Lakme Fashion Week
MUMBAI: Diamond brand, Gitanjali group is the associate sponsor for Lakme Fashion Week which will showcase the work of 43 fashion designers. The event will be held in Mumbai’s National Centre for the Performing Arts (NCPA) from 27 to 31 March.
Speaking on the association Lakme Lever VP Anil Chopra said, “As an event, the LFW has now grown into a sponsor’s dream. The association of Gitanjali Jewellery Extravaganza proves that world of fashion has moved beyond the multi billion clothing industry and into the wider world of consumer products like jewellery and accessories.
Every season we aim to deepen our associations with the sponsors and provide them a platform to capture consumer mind space through the fashion week. We see our sponsors as desirable partners and seek to make concerted attempts to facilitate greater connect between the sponsors and their target audience.”
Gitanjali Jewelry Extravaganza will sponsor the inaugural show at LFW on 27 March. The entire collection will focus around the brand personality of Gitanjali Jewellery.
Gitanjali Jewellery chairman Mehul Choksi said, “This is the first season for Gitanjali’s association with Lakme Fashion Week. Jewellery is turning more pr?t and Gitanjali’s brands like D’Damas, Asmi, Sangini, Nakshatra, Desire are extremely popular with the masstige audience. Lakme Fashion Week is a strong brand and we plan to leverage the same.”
Pleased with this association, IMG MD Balu Nayar expressed, “Over the last two seasons we have learnt who, and what to invest in, in terms of who to bring to the event. We are delighted that Gitanjali Jewelry has chosen to begin their relationship with LFW. The sponsors are from diverse sectors, but share the common position of being fashionable consumer choices.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
