MAM
Neha Dhupia is brand ambassador of Gitanjali’s new range Gdivas
MUMBAI: Jewellery manufacturer Gitanjali Group has launched a new brand, Gdivas and has roped in Bollywood actor Neha Dhupia as the brand ambassador for the same.
The new Gdivas range, starting from Rs 3150, is specially designed for the “confident and stylish women of today” the company said.
“Gdivas is a new brand under Gitanjali which caters to the young woman with adulation everyday for every occasion. These are light weight and elegant pieces that can complete your any day attire,” said Gitanjali Brands CEO Niyat Parekh. “Dhupia very well represents the young, independent and social woman who is the perfect face for Gdivas.”
Dhupia added, “It‘s wonderful to be associated with a fashion forward brand like Gdivas, offering young professional women like me, jewellery which we can flaunt for every occasion, an extensive yet affordable collection to choose from, which adds flair to any outfit and above all, all occasions, truly making one feel like a diva.”
The company is also launching a new TVC with Dhupia, which revolves around a day in a young modern woman‘s life- a woman who just like most young urban women, is aware of how she needs to look and carry herself, is in search for the perfect outfit with the right accessories, including jewellery which is trendy, chic and lightweight and yet complements her every mood and occasion. Gdivas spells out that it‘s time to be jeweled with adulation everyday with stunning pieces complimenting an everyday look for the diva in you.
Gitanjali Group also houses brands like Nakshatra, D‘damas, Gili, Asmi, Sangini, and Giantti.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
