MAM
Gillette,Virgin Atlantic offer trip to Wimbledon
NEW DELHI: This is an promotional alliance that gives tennis fans a chance to win a trip to the mecca of all tournaments – Wimbledon.
Razor blade manufacturer Gillette India in association with Virgin Atlantic Airways – UK’s second largest long haul airlines, have announced the Advantage Gillette Contest across Delhi, Mumbai, Chennai, Bangalore and Hyderabad. Three winners of this promotion will win an all expense paid trip to London to watch the finals of the Wimbledon courtesy Gillette and Virgin Atlantic. The contest closes on 15 June.
In India, the event will air on ESPN Star Sports. The tournament will be without its seven times champion Pete Sampras. The contest is open on all purchases of Gillette MACH3 razor, Cartridges, New Gillette Series Shave gel, Shave Foam, Deodorant, After Shave Gel and After shave splash at leading retail outlets in the five cities.
The consumer has to answer a simple question on Wimbledon printed on the neck tag of the product and leave it in the drop box at the outlet. Other prizes up for grabs include T-shirts and caps. Also there is a guaranteed audio cassette that every consumer buying a Gillette Mach3 Razor will win.
Gillette India regional business manager Subodh Marwahn said: “The Advantage Gillette contest is a part of Gillette’s strategy to continually offer its consumers value additions, not only in terms of the continuous introduction of new and innovative products, but also opportunities which consumers look forward to and enjoy. Gillette has presented a number of such exciting contests in the past and will continue to do so to ensure continuous consumer interest in the product and increased dynamism in the market.”
Virgin Atlantic Airways marketing manager Neha Lidder said: “With direct non-stop day light flights to London from India, Virgin is focused on travelers to London. Our emphasis on customer service, value for money, quality and innovation and services like the Onboard Bar, massage therapy, Freedom Menu, award-winning in-flight entertainment and Clubhouses makes air travel to London with Virgin seamless, convenient and fun. The contest is part of our strategy to re-enforce the connect between London and Virgin.”
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
