MAM
Gillette signs David Beckham for a three year contract
MUMBAI: England soccer captain David Beckham has signed a three-year marketing agreement to promote Gillette razors and blades. Beckham will be featured in Gillette’s worldwide consumer advertising and promotional campaigns for its grooming products.
According to a media report, Gillette did not reveal the financial terms of the deal but spokeswoman Michelle Szynal said it was nowhere near the $70 million that had been rumored in London.
The report added that ads of Beckham using Gillette’s new M3Power micro-powered shaving system will appear in newspapers, magazines, billboards and on TV, in a “Feeling of Gillette” campaign which will start in July in Europe and later in the US.
Beckham was quoted in a media report saying, “Gillette is a brand that everyone respects and I’m looking forward to being part of their business for several years. I get many offers for commercial associations, but I only ever consider the ones that I feel are right.”
Gillette president of blades and razors Peter Hoffman was quoted in a media report saying that they intended to globally market Beckham as “Gillette’s stylish, well-groomed man.”
Apart from Gillette, Beckham also has contracts with Adidas, Pepsi, Police, Brylcreem, Vodafone and Marks & Spencer.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
