Ad Campaigns
‘Ghar ka Pehredar’ – says Asian Paints’ new TVC
MUMBAI: Given the current Covid2019 situation, Asian Paints used its expertise and deep understanding of home hygiene to meet the new, non-negotiable hygiene need of our times – sanitisation. The brand launched its first hand and surface sanitizer, Viroprotek in May 2020 and in continuation has now launched the product's first television commercial. Asian Paints seeks to be the trusted sanitization partner to its customers with Viroprotek and aims to cement relationships with homes, bringing joy, assurance and peace of mind to homeowners.
The TVC is set in the backdrop of consumers trying to go back to everyday life post the relaxation of the lockdown. It show how people have become conscious of what they touch. It’s all about sanitising and making things germs free for loved ones. The film highlights how a mother sprays Viroprotek on the fridge to make it germ-free, a father takes the Viroprotek sanitizer with him to office and how families sanitize every family member and parcel that comes from outside. Viroprotek is also showed being used on furniture and other spaces that we often touch in and around the house. The voiceover is from the point of view of Viroprotek who strives to protect and care about everyone at home like a responsible family member. The campaign launched with Viroprotek TVC, will have ideas across social and digital platforms to position the brand as the 'ghar ka pehredar' or the 'Guardian of the home'.
Asian Paints Limited MD & CEO Amit Syngle said, “Customer-centricity is at the heart of Asian Paints. We intend to deliver products that matter to the consumer. Currently the health and hygiene space is the most relevant one. So after launching Royale Health Shield, we now seek to address the growing requirement of hand and surface sanitizers with Viroprotek. Just as consumers strive to protect and care about everyone at home, Viroprotek promises the same. Hence, the idea for the film comes from our customers and their behaviour at home. From sanitizing our most exposed body parts i.e. our hands and feet, to ensuring everything around the house is germ-free; Viroprotek is a responsible and the ideal pehredaar of your home.”
Ogilvy India chief creative officer Sukesh Nayak said, “From taking care of every home to taking care of people living in those homes. ViroProtek Sanitizers from Asian Paints will proudly stand for the safekeeping of every home.”
Watch the new Viroprotek TVC on the link below:
Viroprotek channel – https://www.youtube.com/watch?v=rdeCA-B_Vvk
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
