Brands
GetLook names Vaani Kapoor as face of campaign, targets Rs 100 crore revenue
At-home beauty platform plans to enter five more cities and expand its network to 5,000-plus professionals in six months
MUMBAI: Beauty is getting a house call, and GetLook is bringing a Bollywood face along for the ride. The at-home beauty and salon services platform has signed actor Vaani Kapoor as the face of its upcoming campaign series, as it looks to grow its business from a reported Rs 50 crore-plus to Rs 100 crore by 2027.
The campaign will showcase services including Gold Facial, Korean Glass Wax and pedicures, using beauty, lifestyle and light storytelling to highlight the convenience of salon treatments at home. The first film featuring Kapoor is expected to launch soon, with more films from the series to follow.
The association comes ahead of the festive season, when consumers often look for beauty and grooming services without the added trip to a salon. GetLook says its campaign will focus on trained professionals, products, hygiene practices and the convenience of booking services at home.
GetLook founder Gaurav Maheshwari said Kapoor’s contemporary style and lifestyle appeal made her a fit for the campaign. He added that the company, which has built a business worth more than Rs 50 crore without external funding, is now targeting Rs 100 crore in revenue by 2027.
Co-founder Vatsala Kothari said the platform plans to expand into five additional Tier-1 and Tier-2 cities and grow its network to more than 5,000 beauty professionals over the next six months.
The expansion is aimed at reaching more customers while creating opportunities for beauticians beyond traditional salon settings. The company’s model brings services such as facials, waxing, manicures and pedicures directly to customers’ homes through its partner network.
The Vaani Kapoor campaign will centre on everyday self-care, positioning at-home services as an option for customers who want professional treatments without travelling to a salon. GetLook says its technology-enabled model combines booking convenience with trained service providers and hygiene-led practices.
The commercial test will be whether the campaign can translate visibility into bookings as the platform expands its geographical footprint and professional network. With its revenue target set for 2027 and a six-month expansion plan underway, GetLook is looking to make at-home beauty a bigger part of the salon services market.
