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George Alex joins Reliance Foundation Hospital as chief growth officer
MUMBAI: Reliance Foundation Hospital has appointed George Alex as chief growth officer, tapping a seasoned healthcare and consumer-sector operator as it sharpens its ambition to scale a world-class, patient-centric hospital network across India.
Alex joins the Reliance Group-backed hospital chain with over two decades of experience spanning healthcare, telecom and FMCG. In his new role, he will lead strategic growth and pan-India expansion across new markets and hospitals, with a focus on quaternary and tertiary care, clinical excellence, advanced technology and scalable operations.
Before this move, Alex was regional COO for Maharashtra and Madhya Pradesh at Healthcare Global, where he oversaw operations and growth across key cancer-care markets. Earlier, he spent more than seven years at Jaslok Hospital and Research Centre, serving as COO and chief marketing officer, and played senior sales and marketing roles at Fortis Healthcare. His earlier career included leadership stints at Bharti Airtel, Videocon d2h, Etisalat DB Telecom and Hindustan Unilever.
At Reliance Foundation Hospital, the mandate is clear: growth with purpose. As India’s healthcare sector braces for consolidation, technology-led care and rising patient expectations, Alex’s brief is to turn scale into trust — and ambition into impact.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
