Brands
George Alex joins Reliance Foundation Hospital as chief growth officer
MUMBAI: Reliance Foundation Hospital has appointed George Alex as chief growth officer, tapping a seasoned healthcare and consumer-sector operator as it sharpens its ambition to scale a world-class, patient-centric hospital network across India.
Alex joins the Reliance Group-backed hospital chain with over two decades of experience spanning healthcare, telecom and FMCG. In his new role, he will lead strategic growth and pan-India expansion across new markets and hospitals, with a focus on quaternary and tertiary care, clinical excellence, advanced technology and scalable operations.
Before this move, Alex was regional COO for Maharashtra and Madhya Pradesh at Healthcare Global, where he oversaw operations and growth across key cancer-care markets. Earlier, he spent more than seven years at Jaslok Hospital and Research Centre, serving as COO and chief marketing officer, and played senior sales and marketing roles at Fortis Healthcare. His earlier career included leadership stints at Bharti Airtel, Videocon d2h, Etisalat DB Telecom and Hindustan Unilever.
At Reliance Foundation Hospital, the mandate is clear: growth with purpose. As India’s healthcare sector braces for consolidation, technology-led care and rising patient expectations, Alex’s brief is to turn scale into trust — and ambition into impact.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
