Ad Campaigns
Genelia Deshmukh features in CashKaro’s new ad films by OWLED Media
Mumbai: OWLED Media, a renowned creative marketing agency, has teamed up with CashKaro, a leading player in the online cashback and coupon industry to create three ad films focused on highlighting Cashkaro’s value proposition. The films feature Bollywood actress Genelia Deshmukh and showcases the shopping habits of three individual family members of Genelia’s onscreen family and how they can save on their spending by purchasing their products via CashKaro app.
Genelia stars alongside her family members in amusing scenarios:
1. The first film features her father’s social media mishap leading to an impromptu online shopping spree, with Genelia recommending CashKaro.
2. In the second film, Genelia reminds her sister to use CashKaro while shopping for a pricey lipstick.
3. The last film showcases her husband searching for a trimmer online.
These comical narratives cleverly highlight CashKaro’s benefits, offering discounts and instant cashback directly to users’ bank accounts. The films playfully reinterpret the iconic tune from the popular Bollywood film “Jaane Tu… Ya Jaane Na,” originally “Pappu can’t dance saala,” as “Pappu can’t shop saala.” This clever twist triggers a sense of nostalgia among the audience while also building brand awareness and introducing the audience to CashKaro’s various features.
OWLED solution strategist Tanisha Shrivastava said, “Though challenging, we successfully condensed a photoshoot, three compelling ad films, and performance marketing call-outs into a single day, thanks to our dedicated team’s unwavering effort. The result was truly spectacular, leaving everyone involved thoroughly satisfied with the impressive output we achieved together.”
While speaking about the campaign, CashKaro associate director – brand & creative Zayyan Waseem said, “Being the leading Cashback & Coupons app in the industry, our aim was to make this campaign as big and make sure everyone knew CashKaro’s name and the value we provide to our users. The entire CashKaro & OWLED team synergised to make this a reality. We have put together pure tactical campaign with a brilliant creative layer as Genelia Deshmukh brought our #CashKaroAishKaro idea to life.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
