MAM
Gen X to drive $500Bn consumption by FY30
Report highlights preventive healthcare at $73B, nutraceuticals at $20B and efficacy-led premiumisation in beauty.
MUMBAI: India’s Gen X isn’t just ageing gracefully, they’re quietly rewriting the premium playbook, one deliberate purchase at a time. Redseer Strategy Consultants has released its consumer outlook report, “The Sorted Generation: Gen X as India’s Hidden Consumer Powerhouse”, spotlighting Generation X as the next major force shaping India’s consumption landscape over the coming decade. The analysis reveals Gen X financially secure, digitally confident, and outcomes-focused is poised to consume over $500 billion worth of goods and services by FY30, driven by rising per-capita spending and a shift toward credibility, convenience, and measurable results.
Key projections include:
- Preventive healthcare spending scaling to $73 billion by FY30 (17 per cent CAGR), as Gen X moves from reactive care to longevity-led prevention.
- Nutraceutical market reaching $20 billion by FY30 (25 per cent CAGR), reflecting an outcomes-first approach to daily wellness.
- Beauty and personal care for Gen X projected at $8 billion by FY30, with preferences tilting from trends toward proven treatments.
- Travel becoming slower, more indulgent and comfort-led, with a 25 per cent YoY rise in alternative accommodation (luxury villas, boutique stays) and strong demand for premium cabins and five-star properties.
- Education as “legacy spend”, with urban Gen X families investing Rs 10–20 lakh per child annually, alongside growing adoption of Cambridge, IB schooling, and overseas programmes.
Redseer partner Mrigank Gutgutia said, “Gen X is perhaps the most understated force in India’s consumption story. This is a generation that has moved past discretionary trial and now spends with deliberation on stronger health outcomes, deeper travel experiences, better-designed homes, and quality built to endure. As India’s retail market approaches the trillion-dollar mark, Gen X will shape where premiumisation acquires substance and where long-term brand loyalty is built.”
The report underscores a deeper shift, premium for Gen X isn’t about flash, it’s about reliability, efficacy, and ease. Purchases lean toward certainty over experimentation, with trust, service quality, and tangible results dictating choice. For brands, this means pivoting from loud acquisition to deeper retention, experience design, and consistency across touchpoints.
As India’s media and entertainment sector eyes trillion-dollar potential, the Gen X lens highlights repeat behaviour, retention-led growth, and margin resilience as key drivers in outcomes-led premium categories. In a market racing toward scale, this “sorted” generation isn’t just spending, they’re quietly deciding what premium really means for the next decade.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
