MAM
Geeta Lobo, Ipsos Bengaluru Branch Head, additionally picks up two strategic roles – of Ipsos Global Science Organization India Ambassador & Social Intelligence & Analytics Head India
MUMBAI: Geeta Lobo, Ipsos Bengaluru Branch Head, has additionally donned two key hats – of India Ambassador for Ipsos Global Science Organization and Social Intelligence Analytics Head, for Ipsos India, with immediate effect.
Ipsos Global Science Organization (GSO) has been set up to provide clients with innovative solutions backed with the latest science. Ergo, the solid, scientific point of view relies on academic foundation and the lab for empirical validation. The GSO is working closely with academicians and university programs to derive breakthrough science and knowledge, across Ipsos services.
“The GSO team works to make sure that the Ipsos solutions have strong theoretical foundations and have been validated using scientific rigor, providing clients with pathbreaking, forward looking perspectives,” elaborated Geeta Lobo, Executive Director, Ipsos India.
Further, Lobo will be spearheading the India business for Social Intelligence Analytics (SIA), a key focus area for Ipsos globally. With the global acquisition of Synthesio, a social listening tool, SIA is now positioned to map and derive insights from user generated data on social media platforms, whether, text, pictures or videos, enabling clients with useful insights around their brands and consumer expectations.
“SIA brings together our powerful suite of insights frameworks and our data science expertise, blending artificial intelligence and human intelligence, to derive solutions for clients’ business issues,” said Geeta Lobo, Executive Director, Ipsos India.
The SIA team has been further beefed up by the addition of Sasha Francis, who has extensively worked in social intelligence.
Amit Adarkar, CEO, Ipsos India & Operation Director, Asia Pacific, is highly fired up and said, “Ipsos in its new positioning of Be Sure is foraying into new innovative solutions, with a strong focus, in enabling clients grow and forge ahead with transformative insights.The GSO will be particularly focusing on disciplines like Data Science, Artificial Intelligence, Behavioral Science and Neuroscience. Likewise, Social Intelligence Analytics will be very useful to clients, as it will be a turbo charged combination of trawling through billions of conversations and unstructured data and deriving meaningful insights by employing highly competitive analytical frameworks. And Lobo will be working closely with teams and clients, pan India, for these offerings.”
Lobo, will have multiple reporting – for Ipsos Bengaluru Operations will report to Vivek Gupta, Managing Director, Ipsos innovation & Mumbai Business Head ; for Social Intelligence Analytics, will report to Amit Adarkar, Ipsos India CEO & Operations Director Asia Pacific and for Ipsos Global Science Organisation, she has a global reporting.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
