MAM
GCPL’s Sunil Kataria is ISA’s new chairman
MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) has recently elected Godrej Consumer Products SAARC and India -business head Sunil Kataria as the chairman.
On his election, Kataria said, “Our focus would be to deliver the desired benefit to the advertisers and other stakeholders. I look forward to working with all and make this a credible, meaningful and business impacting ecosystem.”
Kataria joined GCPL in 2011 to oversee the sales and marketing organisation for the India and SAARC businesses. He has diverse work experience across FMCG and consumer services sectors in sales, marketing and business. He had a stint of 12 years at Marico Industries.
Other members of the Executive Council are as follows:
Atul Agrawal, SVP-Corporate Affairs, Group Corporate Communications, Tata Services
Anuradha Aggarwal, Chief Marketing Officer, Marico
Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India)
Narendra Ambwani, Director, Agro Tech Foods
Ajoy H Chawla, Sr. VP, Chief Strategy Officer, Titan Company
Paulomi Dhawan, Advisor, Raymond
Sonali Dhawan, Brand Director, Procter & Gamble Hygiene & Health Care
Chandru Kalro, Managing Director, TTK Prestige
Sandeep Kataria, Director – Commercial, Vodafone India
Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC
Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever
Beena Koshy, Executive VPr, Advertising, Digital & Branding, Bajaj Electrical
Bharat V Patel, Independent Director, Birla Sun Life Asset Management Company
Prashant Richard Peres, Director Marketing Chocolate, India, Mondelez India Foods
Ramakrishnan Ramamurthi, Vice-Chairman, Joint MD & Group CEO, Polycab Wires
Samardeep Sunil Subandh, Chief Marketing Officer, Flipkart
Amit Tiwari, Director, Philips India
Brahm Vasudeva, Chairman, Hawkins Cookers
ISA has advertiser members from across industries who contribute to approximately over two-thirds of the annual national non-governmental ad spends. ISA played a significant role in the formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
