MAM
GCPL Indonesia CEO Rajesh Sethuraman takes on additional role as global business transformation & IT head
MUMBAI: Some executives climb the corporate ladder-Rajesh Sethuraman seems to be sprinting up it. The CEO of Godrej Consumer Products Limited (GCPL) Indonesia has now added another powerful title to his arsenal: Global business transformation and IT head. It’s a double act that promises to steer the multinational consumer goods giant into its next phase of innovation and digital excellence.
Announcing his expanded role on Linkedin, Sethuraman shared, “I’m happy to share that besides being CEO Indonesia, I also take on the additional responsibility of global business transformation and IT head at Godrej Consumer Products Limited!”
Sethuraman’s career reads like a corporate action thriller—each role a new challenge, each promotion another power move. He kicked off his career at Heinz India Limited, spent years crafting brand strategies at Hindustan Unilever, and honed his leadership across multiple continents at Unilever south Africa and Unilever Africa. From shaping Africa’s laundry strategy to spearheading homecare divisions, his trajectory was marked by sharp decision-making and market disruption.
At Hindustan Unilever, he orchestrated large-scale integrated operations, rewiring business processes for a superior customer experience. Then came his Indonesian chapter at Godrej, where he transformed the entity into a formidable FMCG force.
Godrej Consumer Products has consistently positioned itself at the forefront of consumer goods innovation. With Sethuraman’s expanded leadership, the brand signals a stronger commitment to efficiency, digital transformation, and unlocking new opportunities across international markets.
Now, with his added global responsibilities, he’s not just leading—he’s redefining the future of business transformation and IT for GCPL. With this expanded mandate, Sethuraman is expected to merge operational efficiency with tech-driven transformation, pioneering innovations that don’t just boost the bottom line but reshape the industry’s playing field.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
