MAM
Gautam Reghunath, PG Aditiya launch new creative agency Talented
Mumbai: After a combined 20 years at dentsu Webchutney, the former Webchutney CEO and CCO Gautam Reghunath and PG Aditiya are exploring their entrepreneurial sides with the launch of their new project, Talented. According to the statement, the duo has centred their venture around what they believe has to be the most valued currency in the industry – its talent.
Reghunath & PG Aditiya were both homegrown leaders at dentsu Webchutney having started out in 2010 and 2012 respectively.
The new founders said that they have a few ‘radical ideas’ they believe can fundamentally alter the agency business – including employee ownership and stronger skin in the game relationships with clients.
“We love the agency business. But the world certainly doesn’t need another advertising agency,” Gautam Reghunath & PG Aditiya said, on their new start. “What we believe it does need is a serious re-imagination of the agency experience – both for clients and for the talent in advertising. With Talented, we’re starting-up because we have some ideas that we believe can fundamentally alter what our business means, first for those working in it and then therefore for our clients.”
“We want to build a workplace where what every member of the leadership & its youngest colleagues think and say about the company, are the exact same,” they further added.
The duo further said they hope to create an ambitious, world-class, creative company ‘with a big heart’ – addressing age-old advertising tropes like pay, work hours, inequity, lack of employee ownership, lack of ESOPs and the industry’s looming irrelevance while at it. “We all know perfectly well what needs to improve in the agency business: we just plan to execute it to perfection. There’s so much we can learn from our friends in tech.”
The founders then went on to add that it’s only natural that the benefits of all of this will flow directly into their work for their clients. “When a client chooses us, we want them to know that we’re committed to putting the sharpest, most motivated talent in front of them. How we operate internally is going to play a huge role in making that happen,” stated the duo, adding, “And at the end of all of this, we just want to do great advertising.”
MAM
Walkabout launches India’s first athlete recognition for over-55s
Walkabout Athlete Program offers Rs 25,000 stipend and national spotlight to active seniors 55 plus in track, badminton, cycling, swimming, kabaddi and more.
MUMBAI: Age may be just a number, but for India’s over-55 athletes it’s finally getting the medal it deserves without anyone having to hang up their boots. Walkabout, India’s largest community platform for active agers (55 plus), has rolled out the Walkabout Athlete Program, the country’s first formal initiative to recognise and support older adults who continue to compete seriously in organised sports. From track and field to badminton, cycling, swimming, martial arts, kabaddi, hockey, pickleball and even chess, the nationwide search is on for anyone over 55 who simply hasn’t stopped playing.
Selected athletes will receive a Rs 25,000 recognition stipend to help with training, equipment, entry fees or travel. They’ll also earn official Walkabout Athlete status, exclusive gear, and a national platform through content features, press interviews, social media spotlights and priority access to Walkabout events across India.
The first cohort will pick 4 to 5 athletes in the initial phase. Applications are open pan-India, with a selection panel judging consistency of participation, community influence, the quality and relatability of each athlete’s story, willingness to engage, and diversity across geography, sport and gender.
Walkabout co-founder and MD, BD and partnerships Ashwini Kapila put it perfectly, “I know a 58-year-old still competing in badminton tournaments. A community member took up athletics at 65. These people are everywhere in India, yet almost none get recognised. India has strong systems to find its next Olympic medallist, we’re building one that finds the 55-year-old who never stopped training. Both matter. Competitive sport doesn’t have to end at 30 or 40.”
The programme builds on Walkabout’s growing momentum in active ageing. In December 2025 the platform hosted its first Walkabout Senior Games in Mumbai (Juhu), followed by the nostalgic Senior Ball Night at Pioneer Hall in Bandra in March 2026. Founded in 2024 by Deval Delivala and Ashwini Kapila (formerly Getsetup India), WalkAbout has raised seed funding from HDFC Bank and partners with names including Raymond Realty, Bblunt, Furtados and Uber.
While India pours resources into spotting young talent, Walkabout is quietly championing the millions of adults over 50 who never left the field. This isn’t about nostalgia alone, it’s about giving late-life athletes the recognition, support and visibility they’ve long earned. Applications are now open for anyone ready to step into the spotlight and show that the game isn’t over until you decide it is.
