Ad Campaigns
Gatorade releases TVC for CWG 2018
MUMBAI: As the Commonwealth Games (CWG) 2018 opening ceremony commences in Australia (Gold Coast), sports drink brand, Gatorade has released a new TVC bringing alive the truth of sweat replenishment.
Scheduled to air during CWG on digital and TV, the new TVC is a reflection of Gatorade enabling athletes to win from within by providing the right balance of fluids, carbohydrates and electrolytes.
As the world’s leading sports drink brand, Gatorade has been powering the Indian brand ambassadors badminton player PV Sindhu and javelin thrower Neeraj Chopra to push their limits and fight for gold at CWG this year. Ever since coming on board, both Sindhu and Chopra have been able to extensively understand and work on their hydration, training and match-day nutrition needs.
The film features a runner at two different stages of his training connected by a Gatorade bottle that has been metaphorically placed as a baton between the sweating and the replenished athlete. Therefore, the film reflects Gatorade refuelling athletes, pushing them to train harder and perform better.
In line with Gatorade’s core belief to ‘Win from Within’, the new TVC cuts across all barriers of countries and language to resonate with every athlete participating in the CWG, pushing their own limits to strive until the finish line.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
