Ad Campaigns
Gatorade launches ‘Sweat Makes You Shine’ campaign with Hardik Pandya
Mumbai: Gatorade, PepsiCo India’s iconic hydration brand, has made a marquee announcement to launch its first television commercial in a decade in India. This eagerly awaited campaign, titled ‘Sweat Makes You Shine,’ features youth icon, Hardik Pandya.
The ‘Sweat Makes You Shine’ campaign is set to captivate audiences nationwide with its powerful message on the significance of hydration in contributing to achieving great performance. The campaign emphasizes Gatorade’s commitment to inspire young individuals to lead active lifestyles and reinstates the important role hydration plays in helping them unlock their full potential.
In the compelling film, we witness the inspiring journey of Hardik Pandya illustrating that true success only comes when your talent is amplified with sweat and hard work. As he’s hailed ‘Man of the Match’ for his extraordinary talent, a bead of sweat on his forehead takes us back to the scenes of his tireless training – each moment a testament to his persistent commitment and sweating it out to achieve his goals, bringing out the fact that it is his hard work and sweat that makes his talent shine. Throughout, Gatorade stands as his unwavering companion, helping him hydrate and propelling him forward. Hardik accepts his honor and acknowledges that it’s his sweat and hard work that magnifies his talent, echoing the importance of preparation and Gatorade’s role in keeping him hydrated.
Speaking on the campaign, PepsiCo India associate director – energy & hydration Ankit Agarwal said, “Backed by GSSI (Gatorade Sports Science Institute), Gatorade has consistently been at the forefront of hydration, delivering athletes and people with active lifestyles the essential means to enhance their performance through consistent replenishment. With our latest campaign, we hope to inspire professional athletes or anyone who enjoys an active lifestyle to keep pushing the limits and stay hydrated in their fitness journey with Gatorade.”
Commenting on the campaign, cricketer Hardik Pandya, who is exclusively managed by RISE Worldwide, said, “I strongly believe in the transformative potential of hard work, unwavering determination, and putting in the effort. With this campaign alongside Gatorade, I aim to emphasize the importance of these principles to my fans, reinforcing the value of dedicating oneself to working harder and, in turn, maintaining peak performance through consistent hydration.”
“As an athlete, there is no short cut to success – it takes dedication, hard work and discipline to outshine. Our campaign spotlights Gatorade as the perfect partner to help you keep pushing your limits in this journey to success. And who better than Hardik Pandya one of the most successful and iconic sports personalities to bring home this message.” said Leo Burnett CEO and chief creative officer – South Asia Raj Deepak Das.
Gatorade’s new campaign will be amplified through a 360-degree campaign across television, digital, outdoor, and social media. Gatorade is available in three variants – Blue Bolt, Orange, and Lemon at 250 ml @Rs 20 and 500 ml @Rs 50 – both in traditional and modern stores and through leading e-commerce sites/ apps.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
