MAM
Garmin India ropes Rannvijay Singha as brand ambassador
MUMBAI: Reaching masses to integrate fitness as a daily regime, tech major, Garmin India has roped in famous actor and VJ, Rannvijay Singha as their brand ambassador.
The popular face of MTV Roadies and the promoter of healthy and active lifestyle, Rannvijay will be promoting Garmin watches in India, Bangladesh, Nepal, and Bhutan across the mediums of print, television, online as well as creating buzz on all social media platforms.
Garmin India director Ali Rizvi said, “We are delighted to have Mr. Rannvijay Singha on board with us who is not only a famous face on television but is also a fitness inspiration and a mentor to many. The youth icon is known in the industry for his challenging personality, determination and confidence which is in sync with Garmin as a brand. We are confident that this partnership will help the brand in reaching out to more true fitness enthusiasts and grow in the markets.”
Recently, Garmin India launched its FIRST ever smartwatch with a vibrant AMOLED screen: ‘VENU’. Garmin vívoactive 4: GPS smartwatch, enriched with enhanced health and wellness monitoring features was also launched. Fēnix 6 Series- with solar charging lens was also introduced to the Indian smartwatch market by Garmin India.
Rannvijay Singha said, “I am using GARMIN watch since a long time now and personally love its accuracy, durability and innovative approach, which is designed to help fitness enthusiasts to perform at the highest levels. It’s an honor for me to be associated with the brand, which is known globally for their advanced GPS technology. Garmin is supporting in accommodating physical activities with the unique features and advanced styling in their smart wearables, bringing a positive change in everyone’s lifestyle. The brand’s ethos is truly synonymous to mine and I am extremely excited to reach out to millions as the face of Garmin India.”
Garmin India, known for its range of Global Positioning System (GPS) is expanding its presence and operations in the subcontinent. In the year 2019, it had reported 100 % growth in volumes. Garmin offers smart wearables across price points with dedicated devices for golf , running , diving and cycling activities amongst a range of other products.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
