Ad Campaigns
Garhwal United Football Club launches fundraiser on Ketto
Mumbai: Garhwal United Football Club (GUFC) has long been a beacon of women’s football in the region, fostering talent and promoting the sport among young women, many of whom come from humble backgrounds. Participation in the Indian Women’s League 2 (IWL 2) and Football Delhi Women’s Premier League (FDWPL) presents a significant opportunity for the team to showcase their skills on a national platform, gain invaluable experience, and inspire future generations of female footballers. To support this endeavor, Garhwal United has launched a fundraising campaign on Ketto, a prominent crowdfunding platform.
This initiative aims to raise essential funds to support the team’s participation in the upcoming IWL 2 & FDWPL. The fundraiser, titled “Empower Goals: Support Garhwal United’s Journey to Indian Women’s League 2 & FDWPL,” is now live on Ketto and can be accessed here.
Competing in the IWL 2 & FDWPL requires substantial financial resources. The funds raised through this campaign will be used for:
1 Travel and accommodation: Ensuring the team can travel and stay at venues across the country.
2 Training and equipment: Providing the best training facilities and equipment to enhance performance.
3 Medical support: Ensuring players have access to necessary medical care and fitness programs.
4 Logistics and operational costs: Covering expenses related to participation in the league, including registration fees, kit, and other operational needs.
By contributing to this fundraising campaign, supporters will play a crucial role in empowering these talented athletes to achieve their dreams. Every donation, no matter how small, brings Garhwal United Football Club one step closer to competing and winning in IWL 2 & FDWPL, helping them to rise to greater heights in Indian women’s football.
“We are thrilled to partner with Garhwal United Football Club in their journey to the Indian Women’s League 2 & FDWPL,” said Ketto co-founder Varun Sheth. “At Ketto, our mission is to empower dreams and support impactful causes. We believe that by coming together, we can help these talented athletes reach new heights and inspire future generations.”
Many players on the Garhwal United team come from economically disadvantaged backgrounds, making their journey in competitive football even more remarkable. The opportunity to compete at a national level not only enhances their skills and confidence but also offers them a platform to break barriers and pursue their aspirations in sports. Contributions to this fundraiser will directly support these young women, providing them with the resources they need to excel.
To make a contribution, visit the fundraiser page on Ketto: Empower Goals: Support Garhwal United’s Journey to Indian Women’s League 2 & FDWPL. Donating is simple, secure, and directly contributes to the team’s efforts.
Together, let’s empower Garhwal United to achieve their goals and inspire countless young women to dream big in the world of football.
Ad Campaigns
Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.








