Ad Campaigns
Ketto spreads Diwali joy at Smit Old Age Home and Care Foundation
Mumbai: This Diwali, Ketto launched a campaign to spread joy and kindness to senior citizens at the Smit Old Age Home and Care Foundation. The initiative brought festive cheer to 126 elderly residents, embodying the essence of Diwali – connection and shared moments.
Ketto’s team visited the home to share a festive lunch and light diyas with the residents. Together, they created a rangoli and concluded the day with a cake-cutting ceremony, fostering warmth and laughter.
The campaign aimed to build meaningful connections rather than just giving gifts. A speaker was donated to the home to bring joy to residents who enjoy singing and listening to music, creating lasting moments of happiness and community.
Ketto’s Diwali campaign focused on connecting with the elderly and spreading kindness. Spending time with them served as a reminder of the importance of caring for our elders, especially during festive seasons when they may feel alone. The campaign emphasised that the true joy of Diwali lies in sharing love and inclusion with those in need.
Ketto co-founder & CEO Varun Sheth said, “For me, Diwali has always been about spending time with my grandparents, and those memories are very close to my heart. This campaign felt personal because it allowed us to share that warmth and joy with the residents at Smit Old Age Home and Care Foundation. Seeing their smiles truly brought the spirit of Diwali to life for us.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
