Ad Campaigns
Gargi launches ‘Minimalist Diwali Glow’ collection for festive elegance
Mumbai: Gargi by P N Gadgil & Sons (PNGS), a renowned name in the fashion jewellery industry, unveils its stunning new collection, ‘Minimalist Diwali Glow.’ This exquisite line features beautifully crafted pieces designed to elevate festive dressing for every occasion.
The collection includes a variety of jewellery items, such as antique mangalsutra sets in silver, classic studs and hoops, drop earrings, pearl earrings, and elegant brass necklaces, all catering to those who appreciate elegance in simplicity. Each piece is thoughtfully designed to reflect the grace and style of the modern woman while honoring the rich heritage that Gargi represents, making it the perfect companion for your Diwali celebrations.
“We are thrilled to launch the ‘Minimalist Diwali Glow’ collection this festive season. Our designs are a blend of modern elegance and traditional craftsmanship, ensuring that every piece complements the beauty and grace of the women who wear them,” said Gargi by P N Gadgil & Sons, co-founder, Aditya Modak.
Committed to nationwide reach, Gargi ensures that its elegance touches every corner of India. With shipping available to over 4000+ pin codes, from Kanyakumari to Kashmir, the brand makes it easy for everyone to add a touch of class to their festive wardrobe.
Inspired by the ancient Indian scholar Gargi, the brand embodies beauty, fearlessness, and sophistication. Backed by the legacy of P N Gadgil & Sons, which boasts an annual turnover exceeding Rs 10,000 crores, Gargi continues to set new benchmarks in the fashion jewellery industry through its unwavering commitment to quality and innovation. With plans to become a 100-crore company by the end of March 2025, the brand is poised for tremendous growth while maintaining its core values.
https://www.gargi.shop/collections/diwali-collection
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
