Ad Campaigns
Ecom Express unveils quirky Diwali campaign celebrating timely deliveries
Mumbai: Ecom Express breaks free from traditional advertising this festive season, launching an innovative Diwali campaign titled ‘Hume Cliché Diwali Ad Banana Nahi Aata – Par Delivery Time Pe Karna Aata Hain!’. Ecom Express adds a humorous twist to the holiday, poking fun at typical Diwali ad clichés to underscore its core strength—timely deliveries during the busiest time of the year.
The Diwali campaign unfolds in three engaging parts throughout the week, with each instalment building upon the last to emphasise Ecom Express’s dedication to punctual service during the festive rush. The narrative begins with a relatable scenario: a young man tells his mother he won’t make it home for Diwali, just as an Ecom Express delivery partner arrives with perfect timing to deliver a punchline that sums up the brand’s reliability: ‘Cliché Diwali ad banana toh hume nahi aata. Lekin Diwali ki delivery on time karna hume zaroor aata hai!’. This light-hearted approach entertains while reinforcing Ecom Express’s promise to make every delivery count.
Ecom Express, CMO, Pallavi Tyagi explains the campaign’s purpose: “This year’s Diwali ad campaign embraces the theme of Homecoming, emphasising the importance of family, friends, and togetherness during this festival that holds a special place in everyone’s heart. We’re excited to convey this message in a creative and unconventional way. The festive season is particularly crucial; as our customers enter their busiest period, it becomes our busiest time as well, inspiring our commitment to delivering timely and exceptional service. Through this ad, we hope to reinforce our connection with customers, highlighting our role as a supportive partner during this busy festive season.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
